Franchise Benefits

The Milavitsa and Lauma Lingerie franchising network has been successfully developing thanks to the strong brand, universal popularity and good reputation with millions of women, as well as through a wide array of choice - satisfying the needs of the most demanding customers.

  • At present, over 631 Milavitsa and 49 Lauma Lingerie stores are successfully operating in more than 20 countries of the world including Russia, Belarus, Ukraine, Kazakhstan, Moldova, Germany, Slovenia, Latvia, Lithuania, Armenia, Azerbaijan, Kyrgyzstan, Uzbekistan, Turkmenistan, South Africa, Italy, Poland, UAE, Serbia, Bulgaria, Bahrain
  • The stores operate in the most competitive retail segment of the medium price bracket lingerie stores, which ensures a stable high customer demand and sales
  • The brands product portfolio allows the retail operators to create and maintain an effective assortment matrix for the shops ranging from 50 to 120 sq.m. in area
  • There is rendering support in place to franchising partners at all stages of establishment and operation of the store
  • High brand awareness
  • Marketable product in most competiitve lingerie retail segment
  • Established loyal customers
  • Efficient supply logistics
  • Systematic support for franchising at all stages of establishment and operation of the store
  • No franchise fee and royalty

Inquiries for franchise


Milavitsa and Lauma Lingerie
+7 (495) 640-18-57
+7 (495) 775-51-30


Milavitsa and Lauma Lingerie


Milavitsa and Lauma Lingerie

Other countries

+375 (17) 287-09-01

Lauma Lingerie
+371 634 10200