Milavitsa

Milavitsa store

• Bright, modern, stylish, light and airy shop for a wide range of customers

• Store concept was developed by a British design studio

• Preferred locations in shopping centers of “A” and “B” class, ground or 1st floor, central shopping streets of a city, places of traffic interchanges and high pedestrian traffic

• Sales area is 50 to 120 sq.m

• Modern concept of interior and showcase decoration

• Well-chosen bright lighting

• Rational arrangement of retail space

• Zoning of sales area by collections

• User-friendly in-store equipment: capacious storage bins for additional storage of products enable quick and easy restocking

• Comfortable fitting rooms

• The number of sales staff: 4 to 5 persons

Milavitsa assortment

• The basis of the target audience of the Milavitsa store is women aged 25-55 appreciating comfort, quality and original product design

• Wide style range and price spectrum allow the creation of a selective assortment taking into consideration the peculiarities of the location and target population of a particular store

• More than 700 styles per year

• Range of back sizes from 65 to 120, with cup sizes from A to J

• Monthly renewal of fashion collections

• The assortment matrix of the Milavitsa store includes: Milavitsa Classic Collection, Milavitsa Fashion Collection, Milavitsa Beachwear, Alisee Collection, Sleepwear and homewear, Hildalgo men’s underwear