Lauma Lingerie is a lingerie brand for the middle market segment. Its concept includes classical and fashion collections for women of 25-55 years old. Primary markets are Russia and the Baltic Sates. Distribution is organized through different multibrand stores, Milavitsa stores in Russia and Belarus and Lauma Lingerie retail chain. Lauma Lingerie enjoys substantial reputation in the Baltic states and is also well-known in the CIS market.